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ZTA holds capacity building workshop for Masvingo tourism players

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ZTA holds capacity building workshop for Masvingo tourism players


Ndhliyase Mlambo


MASVINGO-The Zimbabwe Tourism Authority (ZTA) held a Meetings, Incentives, Conferences and exhibitions (MICE) capacity building for tourism stakeholders in Masvingo Province at Flamboyant Hotel last week.
The workshop was attended by Regency Group of Hotels operations manager Maria Makwara, Masvingo Publicity Association chairperson and MICE Masvingo committee member Phanos Matura, ZTA officials, Ministry of Environment, Climate, Tourism and Hospitality Industry officials, hoteliers, event planners and several other stakeholders.

The workshop was aimed at imparting tourism stakeholders with knowledge on hosting events and increasing tourism revenue.
ZTA officials divided the attendees into groups and gave them practical lessons on events planning. Each group gave an appraisal of other groups work and this was used in formulating a best practice.
Matura told The Mirror at the sidelines of the workshop that the trainings are being rolled out to develop and strengthen the tourism sector which significantly contributes to the province’s and National Gross Domestic Product (GDP).

“We are happy with this capacitation because it equips the MICE tourism stakeholders with knowledge, values and attitude behaviors that are necessary for us to be able to host conferences, festivals and events which is very important as we march towards our vision 2030 and a prosperous upper middle class society,” said Matura.

Makwara who gave the workshop’s opening remarks emphasized the need for tourism stakeholders to up their game in order to compete with other destinations across Zimbabwe.
“The fact that ZTA has sent a delegation to train us here in Masvingo means that they see us as an important cog in the tourism sector and we must embrace this learning opportunity to improve and better ourselves,” said Makwara.

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