The participation of local tourism players in the World Travel Market Africa (WTM) tourism show in Cape Town, South Africa, last week is the start of the sector’s recovery post-Covid-19, the Zimbabwe Tourism Authority (ZTA) has said.
The WTM Africa tourism show was launched in 2004 and attracts over 6 000 travel industry professionals for business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.
Said the ZTA: “(The) participation at the WTM Africa is the beginning of the tourism recovery journey for destination Zimbabwe which has been anchored by the domestic tourism market since the outbreak of the Covid-19 pandemic in 2020.
“Zimbabwe will participate at a number of regional and international tourism shows in key source markets as part of the National Tourism Recovery and Growth Strategy.”
ZTA says participation at international travel shows such as these will go a long way towards building a positive image and confidence for destination Zimbabwe.
“It also presents Zimbabwe with the opportunity to transform her image, which over the years has not been consistently positive, in the source markets.”
The tourism sector is seen as a low-hanging fruit for Zimbabwe and the Government has introduced a number of incentives to ensure the sector recovers quickly so that it becomes a US$5 billion industry by 2025.
Some of the incentives include the waiver of negative PCR test certificates for returning residents and visitors.
They are only required to present a valid vaccination certificate showing they are fully vaccinated.
Speaking in Bulawayo during the main Independence celebrations yesterday, President Mnangagwa said in terms of the tourism and hospitality, the increased number of airlines from three at the onset of the Second Republic to the current 17, is testimony of the growth trajectory of the sector as well as the “undeniable success of our engagement and re-engagements efforts”.
“The increased tourism investments of over US$142 million in 2021 and the anticipated rebound of the sector this year, will have positive spill offs to other sub- sectors of the economy including the arts, culture and creative industries.
“However, tourism players are encouraged to make our tourism products affordable for locals under the ZimBhoo Tourism Promotion Campaign,” said President Mnangagwa.
Recently, Airlink introduced an additional service where it is now plying the Harare and Durban route, which are seen as important commercial centres and key Airlink markets. Herald.